Roger Farmer
Roger Farmer
CEO
Roger has led and grown market-leading LBM businesses throughout the U.S. for over 25 years. He most recently served as Executive Vice President of a sixth-generation family-owned pro dealer, where he led substantial growth across ten locations in Alabama and Florida, including green fielding millwork, component, and showroom facilities. Roger’s earlier career spanned pro dealers 84 Lumber, Hope Lumber, and American Building Supply.
Roger holds a Bachelor of Science degree from Indiana University.